KO^KOKKAI ADVERTISING AND COMMERCIAL ART Vol. 16, #1
1939. Item #86607
[ADVERTISING ART - JAPAN]. KOKOKKAI. ADVERTISING AND COMMERCIAL ART. Volume 16, number 1. Tokyo, Seibundo, Showa 14 . Decorated wrappers. 26.3 x 19 cm. 96 pp. Kokokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. Ken Do^mon was in charge of photography. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the title page, inside the text is entirely in Japanese. Ephemeral issues from early Showa have largely disappeared. The fragile paper is in nice condition overall.