1935. Item #86616
[ADVERTISING ART - JAPAN]. KÔKOKKAI. ADVERTISING COMMERCIAL ART. Volume 12, number 8. Tokyo, Seibundo, Showa 9 . Decorated wrappers. 26.3 x 19 cm. 88 pp. Kôkokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the title page, inside the text is entirely in Japanese. Ephemeral issues from early Shôwa have largely disappeared. The fragile paper is in nice condition overall.