1932. Item #87635
[PREWAR ADVERTISING] Edited by Shôtenkaisha. YÔHINTEN HANJÔSAKU. Seibundo, Tokyo, Showa 7 . 30.0 X 21.8 cm. From an important series of design portfolios originally produced by Seibundo in 1930. The original title of this work was YÔHIN BÔSHITEN KÔKOKU ZUANSHÛ and the attributed designer was Murota Kurazô. That original series was distinguished as the Advertising Design [Kôkoku Zuanshû] series. By 1932, the series had been retitled the Hanjôsaku [Planning for Profit] series and all reference to the original designers was dropped, new text was added, etc. In addition, it was bound in boards. This one is dedicated to shops specializing in Western style clothing, especially hats. This volume consists of 50 pages of plates in both color and monochrome. About good overall. In the original (edgeworn) publisher's slipcase.