1928. Item #87772
[ADVERTISING ART - JAPAN]. KÔKOKKAI. THE PUBLICITY WORLD. Jitsuyo Kokoku-shu. Volume 5, number 5. Tokyo, Shotenkai-sha, Showa 3 . Decorated paper wrappers. 26.0 x 19.2 cm. 80 pp. Kôkokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the cover, the text is entirely in Japanese. A special issue on "practical advertising". Ephemeral issues from early Showa have largely disappeared, especially with the foldout plates included in them. Good condition overall, but with a corner missing from the front cover and priced accordingly. Complete.