1940. Item #87787
[ADVERTISING ART - JAPAN]. KÔKOKKAI. ADVERTISING ART MONTHLY. Volume 17, number 5. Tokyo, Seibundo, Showa 14 . Decorated wrappers. 26.3 x 19 cm. 88 pp. Kôkokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. Ken Domon was in charge of photography. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the title page, inside the text is entirely in Japanese. Ephemeral issues from early Showa have largely disappeared. The fragile paper is in nice condition overall, with just a bit of corner loss to the front cover and a few initial pages.