1928. Item #90120
[ADVERTISING ART - JAPAN]. KÔKOKKAI. THE PUBLICITY WORLD. Volume 5, number 1. Tokyo, Shotenkai-sha, Showa 3 . Decorated paper wrappers. 26.3 x 19 cm. 84 pp. Kokokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the cover, the text is entirely in Japanese. A special issue on advertising cuts, vignettes, etc. Ephemeral issues from early Showa have largely disappeared, especially with the foldout plates included in them. Light soiling, marks, and abrasion to wrappers. Otherwise in very good condition. Complete.