1930. Item #90121
[ADVERTISING ART - JAPAN]. KÔKOKKAI. THE PUBLICITY WORLD. Volume 7, number 11. Tokyo, Kôkokukai-sha, Showa 5 . Decorated paper wrappers. 26.3 x 19 cm. 88 pp. Kôkokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the cover, the text is entirely in Japanese. Ephemeral issues from early Showa have largely disappeared. Light soiling to wrappers, and wear and chipping to wrapper extremities. One small hole to lower wrapper and some loss to spine. Binding starting in a few places where the staples have rusted. One tipped-in illustration has been removed.