1928. Item #90123
[ADVERTISING ART - JAPAN]. KÔKOKKAI. THE PUBLICITY WORLD. Gotaiten Hôshuku SÔSHOKU ZUAN-SHÛ. Tokyo, Shotenkai-sha, Showa 3 . Decorated paper wrappers. 26.3 x 19 cm. 96 pp. Kokokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the cover, the text is entirely in Japanese. Ephemeral issues from early Showa have largely disappeared, especially with the foldout plates included in them. This is a special issue of the magazine devoted almost entirely to the designs and decorations appropriate to the Imperial Coronation ceremonies. A fascinating intersection of the traditional and modern, here expressed in a form of up-to-date and seemingly quite innocent celebration of the Imperial system just before the first signs of impending danger from ultra nationalism and militarism. Light foxing to wrappers, small sticker removal to upper right corner of upper wrapper. Otherwise very nice condition, showing only slight browning and spotting of the fragile paper. Complete.