1939. Item #86581
[ADVERTISING ART - JAPAN]. KÔKOKKAI. ADVERTISING AND COMMERCIAL ART. Volume 16, number 9. Tokyo, Seibundo, Showa 14 . Decorated wrappers. 26.3 x 19 cm. 96 pp. Kôkokkai was the premier professional journal on the art and science of advertising in Japan at the time of its publication. The issues were full of scientific and perceptive articles, and illustrated with color and b+w plates and reproductions of posters, ads, signboards, etc., etc. Despite a bi-lingual title on the title page, inside the text is entirely in Japanese. Ephemeral issues from early Showa have largely disappeared. Reduced price because the lower left corner of the cover and first 5-10 pages are damaged.