O^YO^ ZUAN Gekkan Dai-ichi-go
1918. Item #86937
[DESIGN] ODA Kazuma, artist and designer. O^YO^ ZUAN Gekkan Dai-ichi-go. Tokyo, Papiyon Zuansha, Taisho^ 7 . Folio-sized wrappers, 34.5 x 24.2 cm. This "Practical Design" monthly features the work of Oda Kazuma (1882-1956) in this, its first issue. This issue features articles on the use of electric lights at night for advertising with a note at the end on some recent advertising posters that have appeared. Obviously a periodical by professionals for professionals in the design and advertising world. Not a world one usually thinks of Oda Kazuma belonging to, but here he turns his talents at lithographic printmaking to more practical ends, with sevarl examples of advertising designs and commercial art. Very good condition throughout. Very unusual.